Problem 1 What are the three major influen... [FREE SOLUTION] (2024)

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Chapter 13: Problem 1

What are the three major influences on pricing decisions?

Short Answer

Expert verified

The three major influences on pricing decisions are 1) the cost of production, which includes costs of raw materials, manufacturing, labor, packaging, and transportation; 2) competition, which requires analyzing the pricing strategies of competitors within the market and adjusting accordingly; and 3) customer perception and willingness to pay, which involves understanding how target customers perceive the product's value and finding an optimal price that attracts them. By considering these factors, a company can make well-informed pricing decisions leading to profitability and market success.

Step by step solution

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1. Cost of Production

The cost of production is a critical factor that influences pricing decisions. It includes the costs of raw materials, manufacturing, labor, packaging, and transportation. When setting the price for a product, a company must consider these costs to make sure it can cover them while still making a profit. To find the minimum price to cover the cost of production, a company can calculate its break-even point. The break-even point is the point at which total costs equal total revenue, meaning the company neither makes a profit nor incurs a loss.

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2. Competition

Another significant influence on pricing decisions comes from the competitive landscape within that particular industry or market. Companies must consider the pricing strategies of their competitors and try to price their products accordingly. For example, if a company's competitors offer similar products at lower prices, the company may need to adjust its pricing strategy to remain competitive in the market. It is essential to analyze the competitors' strengths and weaknesses and find a balance between price and value that will attract customers.

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3. Customer Perception and Willingness to Pay

The third major influence on pricing decisions is the customer's perception of the product's value and their willingness to pay for it. Companies need to understand how their target customers perceive their products and what they are willing to pay for them. A company can conduct market research, analyze customer feedback, and use various pricing models to find an optimal price that reflects the perceived value of the product and attracts customers. It is important to remember that customers make decisions based on their perceived value of a product, not just its actual cost or market price.By understanding and considering these three major influences – cost of production, competition, and customer perception and willingness to pay – a company can make informed pricing decisions that lead to profitability and success in the market.

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Problem 1 What are the three major influen... [FREE SOLUTION] (3)

Most popular questions from this chapter

Describe four purposes of cost allocation.What is cost-plus pricing?Jason Brady is the managing partner of a business that has just finishedbuilding a 60 -room motel. Brady anticipates that he will rent these rooms for15,000 nights next year (or 15,000 room-nights). All rooms are similar andwill rent for the same price. Brady estimates the following operating costsfor next year: The capital invested in the motel is \(\$ 1,500,000\). Thepartnership's target return on investment is \(20 \% .\) Brady expects demandfor rooms to be uniform throughout the year. He plans to price the rooms atfull cost plus a markup on full cost to earn the target return on investment. 1\. What price should Brady charge for a room-night? What is the markup as apercentage of the full cost of a room-night? 2\. Brady's market research indicates that if the price of a room-nightdetermined in requirement 1 is reduced by \(10 \%\), the expected number ofroom-nights Brady could rent would increase by \(10 \%\). Should Brady reduceprices by \(10 \% ?\) Show your calculations.What is a target cost per unit?
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Problem 1 What are the three major influen... [FREE SOLUTION] (2024)

FAQs

What are three things price is affected by? ›

By understanding and considering these three major influences – cost of production, competition, and customer perception and willingness to pay – a company can make informed pricing decisions that lead to profitability and success in the market.

Which word group represents the three major influences on your health? ›

Final answer: The word group that represents the three major influences on your health is heredity, environment, and lifestyle factors.

What are the 3 factors of pricing? ›

Three important factors are whether the buyers perceive the product offers value, how many buyers there are, and how sensitive they are to changes in price.

What are the three major influences on pricing decisions? ›

The three major influences on pricing decisions are costs, competitors, and customers.

What are three 3 factors that influence a person's health? ›

The World Health Organization states that health is determined by a person's individual characteristics and behaviors, physical environment, and socioeconomic environment (WHO, 2017).

What is health in 3 words? ›

The word health refers to a state of complete emotional, mental, and physical well-being.

What are three 3 elements of health? ›

The World Health Organization (WHO)1 defines health as the balance of mental, physical and social health, also known as the health triangle. Having a good balance in all three areas is essential to living a healthy lifestyle.

What are the factors affecting prices? ›

The main determinants that affect the price are:
  • Product Cost.
  • The Utility and Demand.
  • The extent of Competition in the market.
  • Government and Legal Regulations.
  • Pricing Objectives.
  • Marketing Methods used.
Apr 25, 2024

What are the three things pricing may be based on? ›

Cost-Based Pricing. Value-Based Pricing. Competition-Based Pricing.

What 3 factors cause demand to increase at a lower price? ›

Let's look at these factors.
  • Changing tastes or preferences.
  • Changes in the composition of the population.
  • Related goods.
  • Changes in expectations about future prices or other factors that affect demand.

What three things determine market price? ›

These forces fall into three categories: fundamental factors, technical factors, and market sentiment.

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