FAQs
Gillespie and GS&P collaborated with The Mill, a visual effects and content creation studio, to bring LiMu Emu to life with cutting-edge CGI technology, including a proprietary fur and feather system.
Do the Liberty Mutual commercials use a real emu? ›
“LiMu Emu is a mix of a real bird and CGI. Live emus were used during the initial shoot on set. The final images of the emu in the commercials are a blend of footage captured from the live emus and our digitally created emu.”
Who is Doug from LiMu Emu? ›
Trivia. Plays Doug in the "Limu Emu and Doug" advertising for Liberty Mutual. Born David Reed Hoffman, he was named after legendary New York Knicks Dave DeBusschere and Willis Reed.
Who is the female in the Liberty Mutual commercial? ›
Actress and writer Raushanah Simmons is known as the lady in the Perfect Record Liberty Mutual TV commercial to most of her fans. The actress has also played in The Other Woman and The Challenger.
Who is the bad actor in Liberty Mutual commercial? ›
Tanner Novlan (born 9 April 1986) is a Canadian actor and model. He is best known for starring as "Struggling Actor" in Liberty Mutual commercials (2019, 2023), as Gregory Manes on The CW's Roswell, New Mexico (2020–2021), and currently, for playing Dr.
Do emus make good pets? ›
Yes, you really can own a pet emu! In fact, emu experts recommend having more than one emu if you plan to keep them as pets. They are very social and will flock together. Emu owners tout that their birds act tamer if they are hand-hatched and fed rather than raised by other Emus.
What is the point of LiMu emu? ›
LiMu Emu and Doug: The buddy-cop duo of car insurance
Liberty Mutual's LiMu Emu ads are kind of high-concept, avant garde comedy. The idea is, a CGI-animated emu (wearing dark sunglasses) and its human sidekick, "Doug," are on a mission to prevent the "crime" of people getting charged too much for car insurance.
Who came up with LiMu emu? ›
Craig Gillespie, an award-winning Australian director best known for his films Lars and the Real Girl and I, Tonya, directed the Liberty Mutual commercials. In addition, they worked with The Mill, a visual effects and content development business, to create LiMu Emu.
What's the difference between an emu and an ostrich? ›
Emus are pretty big birds. They stand up to 7 feet tall and can weigh as much as 150 pounds. However, Ostriches get even larger! Ostriches can grow up to 9 feet in height and weigh as much as 320 pounds.
Who is the highest paid commercial actor? ›
The highest paid commercial actors include the aforementioned and highly recognizable Stephanie Courtney, Paul Marcarelli, and Jonathan Goldsmith—as well as Allstate's Dennis Haysbert (“That's Allstate's stand.
The actor, named Tanner Novlan, is actually a television star in his own right who appears to have gotten his big break in the mid-2010s.
What is the mascot of the Liberty Mutual? ›
So Liberty Mutual embarked on the path of creating its now famous mascot duo — LiMu Emu and Doug.
Is Liberty Mutual EMU CGI? ›
Also, “LiMu” stands for Liberty Mutual... is your mind blown? Everyone wants to know, is LiMu Emu real? He comes to life with the help of movie magic - LiMu Emu's deliberate actions are created using a CGI model.
Who came up with LiMu Emu? ›
Craig Gillespie, an award-winning Australian director best known for his films Lars and the Real Girl and I, Tonya, directed the Liberty Mutual commercials. In addition, they worked with The Mill, a visual effects and content development business, to create LiMu Emu.
What is the commercial use of emus? ›
Emu products include leather, meat, and decorative egg shells. Emu oil is sold for cosmetic and pharmaceutical purposes. Young stock also may be bred for resale, and eggs can be sold for hatching. Emu meat, like ostrich meat, is similar in texture and color to beef.
