Lemonade Home Insurance Review 2024: Is It Right for You? - NerdWallet (2024)

Lemonade Home Insurance Review 2024: Is It Right for You? - NerdWallet (1)

Lemonade

3.5

NerdWallet rating

Best for tech-savvy homeowners who want quick and easy coverage.

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Coverage options

More than average

Discounts

Average set of discounts

NAIC complaints

More than expected

Lemonade Home Insurance Review 2024: Is It Right for You? - NerdWallet (2)

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Lemonade

3.5

NerdWallet rating

Best for tech-savvy homeowners who want quick and easy coverage.

About Lemonade home insurance

3.5

NerdWallet rating

Lemonade homeowners insurance earned 3.5 out of 5 stars for overall performance. When it comes to home insurance, Lemonade works differently than other companies. To get a policy, you’ll interact with a chatbot named Maya rather than an agent. To file a claim, you’ll submit information and video through the company’s app — and you might get a payout within a few seconds.

Lemonade’s business model also diverges from the industry norm. The company takes a flat fee from each premium and uses the rest to pay claims and handle other expenses. It gives any leftover money to charitable organizations selected by policyholders — adding up to more than $2 million in donations in 2023.

Lemonade isn’t right for everyone. Its policies aren’t available in all states, and it draws more consumer complaints for its size than many other home insurers. But for homeowners who value efficient service and the chance to send their insurance dollars to worthy causes, Lemonade is worth considering.

» MORE: The best home insurance companies

Lemonade Home Insurance Review 2024: Is It Right for You? - NerdWallet (3)

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How we rate homeowners insurance companies

Our star ratings are based on consumer complaint data from the National Association of Insurance Commissioners; financial strength grades from AM Best; coverage and discounts available; and the overall consumer experience. See our criteria for evaluating home insurance companies.

Why you can trust NerdWallet

Our writers and editors follow strict editorial guidelines that ensure fairness and accuracy in order to help you choose the financial products that work best for you. Here is a list of our partners, and here’s how we make money.

Where Lemonade stands out

Claims processing. The company says it uses artificial intelligence to process about 40% of claims immediately. (Humans handle more complicated claims that AI can’t.)

Giveback program. This program directs part of your insurance premium to a charitable organization of your choice. Lemonade has donated more than $8 million since 2017.

Where Lemonade falls short

Consumer complaints. Although Lemonade has improved in this respect, the company still draws more complaints than expected for an insurer of its size.

Availability. Lemonade sells home insurance in fewer than half of U.S. states.

State availability

You can purchase Lemonade homeowners insurance in 22 states and Washington, D.C.

Availability may change at any time. Coverage may not be available to all homeowners in a given state.

Lemonade home insurance coverage

You can customize your homeowners policy with numerous add-ons, but below are the types of coverage that generally come standard:

Type of coverage

What it does

Dwelling

Pays to repair or rebuild the structure of your home.

Other structures

Covers damage to unattached structures such as sheds or fences.

Personal property

Pays to repair or replace personal belongings such as furniture or clothing.

Loss of use

Pays for hotel stays, restaurant meals or other expenses if you have to live elsewhere while your home undergoes covered repairs.

Personal liability

Covers legal expenses and damages if you're responsible for injuries to other people or their property.

Medical payments

Covers injuries to guests in your home, regardless of fault.

For more details, see What Does Homeowners Insurance Cover?

Lemonade homeowners policies cover personal belongings on a “replacement cost” basis: If your stuff is stolen or destroyed, the company will pay out enough for you to buy new replacements.

Depending on where you live, you may be able to add the following types of coverage onto a standard Lemonade policy:

  • Extra coverage for valuable items such as jewelry, fine art and high-end cameras.

  • Water backup coverage for damage caused by a drain or sewer backing up.

  • Foundation water damage coverage in case water seeps into your foundation and causes leaks.

  • Extended reconstruction cost in case the amount it costs to rebuild your home after a disaster ends up being higher than your dwelling limit.

  • Swimming pool liability to pay for lawsuits if someone is injured in your pool.

  • Equipment breakdown coverage to pay for appliances that have mechanical failures.

  • Buried utility coverage to cover damage to service lines such as power, water or sewage lines on your property.

In some states, Lemonade may also include coverage for issues like sinkholes, mine subsidence or leaky fuel tanks.

Discounts

You can save on your Lemonade homeowners policy by:

  • Buying another product from Lemonade, such as pet or life insurance.

  • Paying your bill annually instead of in more frequent installments.

  • Having deadbolt locks, burglar alarms or other protective devices in your home.

» MORE: 9 ways to lower your homeowners insurance cost

Lemonade Home Insurance Review 2024: Is It Right for You? - NerdWallet (4)

Get home insurance quotes in minutes

Answer a few questions to see custom quotes and find the right policy for you.

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Consumer complaints

Lemonade received more than the expected number of home insurance complaints to state regulators relative to its size, according to three years’ worth of data from the National Association of Insurance Commissioners. (NAIC home insurance complaints also cover other types of home policies, including mobile home, renters and condo insurance.)

Consumer experience

Website: Lemonade’s website is cleanly designed and easy to use, with a lengthy FAQ section offering information in jargon-free language. You can get a quick quote from the homepage.

App: You can use the highly rated Lemonade app to view policy details, update your coverage, file claims, get quotes and buy a policy.

Claims: Lemonade directs you to its app to submit claims, though you can also file by phone at 844-733-8666. On the app, you’ll interact with a chatbot and upload a video of yourself describing the incident. Depending on the circ*mstances, Lemonade may pay out your claim immediately. Payouts are deposited directly into your bank account.

Customer service: You can get help via chatbot on Lemonade’s website or app, send an email via an online form or call 844-733-8666.

» MORE: How to file a home insurance claim

Lemonade vs. Geico home insurance

The primary difference between Lemonade and Geico home insurance is that Lemonade sells its own policies, while Geico homeowners policies come from third parties.

Geico works with companies like Travelers, Liberty Mutual and Homesite to provide home insurance, so if you need to file a claim, you’ll have to contact the other company directly. Meanwhile, Lemonade has a quick, straightforward claim process that you can carry out in the app.

If you’re looking to bundle home and car insurance, it’s easier with Geico, which sells auto insurance nationwide. Lemonade’s car insurance policies are available in only a handful of states.

Read our Geico home insurance review to learn more.

Current Product

NerdWallet rating

3.5/5

NerdWallet rating

4.0/5

NerdWallet rating

4.5/5

Complaints to NAIC

More than expected

Complaints to NAIC

Fewer than expected

Complaints to NAIC

Fewer than expected

Coverage

More than average

Coverage

About average

Coverage

About average

Discounts

Average set of discounts

Discounts

Average set of discounts

Discounts

Average set of discounts

Bottom line

Best for tech-savvy homeowners who want quick and easy coverage.

Bottom line

Homeowners insurance that’s easy to buy online.

Bottom line

Lots of coverage options, decent discounts and a strong online experience.

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The bottom line

Lemonade’s digital-first experience prioritizes ease and convenience, letting homeowners handle nearly every aspect of their policy through the website or app. If that’s appealing to you, Lemonade will likely be a good fit.

But if you’d rather discuss coverage options with a local agent and build a relationship with them, you’ll be better off with a different insurer.

» MORE: Lemonade pet insurance review

Other home insurance companies to consider

Not ready to make a decision? You may be interested in these other homeowners insurance companies:

  • Amica.

  • Homesite.

  • Openly.

  • Travelers.

Frequently asked questions

What other types of insurance does Lemonade offer?

Lemonade also sells renters, condo/co-op, pet, life and car insurance. To learn more, see our Lemonade renters insurance review.

Does Lemonade cover belongings in a storage unit?

Yes, but the amount depends on where you live. In New York, California and Connecticut, your belongings in a storage locker are covered up to 10% of your personal property limit. In other states, you may have only $1,000 of coverage for theft.

Does Lemonade home insurance have dog breed restrictions?

Yes, depending on where you live. In most states, Lemonade won’t provide liability coverage for claims involving any of the following breeds: pit bulls, Staffordshire terriers, Doberman pinschers, Rottweilers, German shepherds, chows, Great Danes, Presa Canarios, Akitas, Alaskan malamutes, Siberian huskies and wolf hybrids.

But if you live in Connecticut, Georgia, Illinois, Michigan, New Jersey, New York, Pennsylvania or Virginia, breed restrictions don’t apply. Instead, Lemonade will exclude dog bite liability only if your pet has a history of biting. Learn more about dog liability insurance.

Homeowners insurance star ratings methodology

NerdWallet’s homeowners insurance ratings reward companies for customer-first features and practices. Ratings are based on weighted averages of scores in several categories, including financial strength, consumer complaints, coverage, discounts and online experience. These ratings are a guide, but we encourage you to shop around and compare several insurance quotes to find the best rate for you. NerdWallet does not receive compensation for any reviews. Read our full ratings methodology for home insurance.

Insurer complaints methodology

NerdWallet examined complaints received by state insurance regulators and reported to the National Association of Insurance Commissioners in 2020-2022. To assess how insurers compare to one another, the NAIC calculates a complaint index each year for each subsidiary, measuring its share of total complaints relative to its size, or share of total premiums in the industry. To evaluate a company’s complaint history, NerdWallet calculated a similar index for each insurer, weighted by market shares of each subsidiary, over the three-year period. NerdWallet conducts its data analysis and reaches conclusions independently and without the endorsem*nt of the NAIC. Ratios are determined separately for auto, home (including renters and condo) and life insurance.

Lemonade Home Insurance Review 2024: Is It Right for You? - NerdWallet (2024)

FAQs

What are the cons of Lemonade insurance? ›

We found that Lemonade does not offer as many endorsem*nts as some other providers. While it offers some coverages not usually found with renters insurance policies — including property damage caused by pets — Lemonade does not offer coverage options for personal business property.

Is Lemonade good coverage? ›

We at the Guides Home Team found that Lemonade stands out as one of the best homeowners insurance companies in the industry for its unique claim-filing process that uses a mobile app with artificial intelligence (AI) technology to process information and make payouts to homeowners seamlessly and hassle-free.

Does Lemonade actually pay out claims? ›

Because it's a fixed fee, our desire for profit does not conflict with our duty to pay claims. Here's how that works: Lemonade is a fully licensed and regulated insurance company, which means that we underwrite, price, and sell policies, as well as handle and pay claims.

Why can't Lemonade insure my property? ›

In order to build our business for the long-run, we choose to focus on certain types of properties, which means we can't insure every type of property.

Why is Lemonade better than other insurance companies? ›

Lemonade is a public benefit corporation and employs a program called Giveback. While most major insurance companies keep leftover premiums as profit, Lemonade donates these extra funds to the charity of your choice.

Why is lemonade insurance so popular? ›

Lemonade promises affordable rates and transparency when it comes to its insurance products, although customers who choose this company give up the personalized insurance experience they can get with other providers.

What is the maximum coverage for lemonade insurance? ›

At Lemonade, it's quick and easy to update your coverage and more, all on our app or website. You can get between $10,000–$250,000 of personal property coverage; choose your amount based on how much stuff you have and what it would cost to replace it all.

Is Lemonade healthy yes or no? ›

The answer is yes, homemade lemonade is healthier than carbonated lemonade, but only if you cut down on the sugar. Unsweetened lemonade is always the best way forward, allowing you to keep the hydrating properties, vitamin C, and antioxidants but cut down on the drawbacks, primarily caused by excess sugars.

Who is lemonade insurance target audience? ›

This innovative company has tapped into the preferences of Gen Z by offering a seamless, user-friendly digital platform for insurance services that caters to their on-demand mindset. Moreover, Lemonade Insurance's commitment to social good and transparency resonates with the values held by Gen Z.

Why is lemonade insurance so cheap? ›

How is Lemonade insurance so cheap? Lemonade claims to offer car insurance policies for as low as $30 a month. The company collects location-based data and your safety score to price your premium, and it leans on artificial intelligence to handle and pay out claims.

How to end lemonade insurance? ›

Lemonade home insurance makes it easy to cancel your policy if you decide it's not the right fit. To cancel, visit the Lemonade website or mobile app and log into your account. Then, find your policy in your account and find the “Cancel” link.

Do you get a refund if you cancel lemonade insurance? ›

If you need to cancel your policy for any reason during your policy term, you can do it totally for free, and we'll refund you for the unused portion of your premium. So no worries, your insurance policy term doesn't mean you're bound to your insurance policy for that period of time.

Who owns Lemonade insurance? ›

About the Company

NYC-based insurtech firm Lemonade offers a variety of insurance products, including homeowner's insurance, renter's insurance, life insurance, and pet insurance. Lemonade Insurance was founded in 2015 by current CEO Daniel Schreiber, Shai Wininger, and Ty Sagalow.

Does Lemonade cover TV damage? ›

This is a Lemonade endorsem*nt that protects your flat-screen TV, computer, security system, and a wide range of other electronics and appliances against damage from electrical or mechanical failures, which most standard insurance policies don't cover.

Does Lemonade cover flood? ›

Nationwide and Lemonade both offer flood insurance separate from renters insurance. Because renters insurance policies often do not include automatic coverage for flood damage, you will need to acquire this coverage separately as an add-on to your policy.

Is it easy to cancel lemonade insurance? ›

The process for terminating your Lemonade Insurance policy is simple. There are easy steps to follow if you decide to cancel online, through the app, over the phone, or via email. Log in, go to your policy, and confirm that you want to end it — that's it!

Is lemonade insurance good for a car? ›

Yes, Lemonade is generally a trusted company. It is a regulated insurance company, a public benefit corporation and a certified B-Corp.

Why can't Lemonade insure my dog? ›

Age restrictions: Lemonade doesn't insure pets under 2 months old. The maximum age limits for enrollment may vary by breed.

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