Here's What the Typical Target Shopper Looks Like. How Do You Compare? (2024)

FAQs

Here's What the Typical Target Shopper Looks Like. How Do You Compare? ›

The data shows that the typical Target shopper is a suburban mother between 35 and 44 years of age. The typical Target customer also has some college education and a household income of $80,000.

Nearly eight out of 10 US shoppers are Target customers, according to data from the analytics firm Numerator prepared for Insider. Numerator found that Target's typical shopper is a white suburban mother between 35 and 44 years old.

Demographics such as age, gender, education level, occupation, and family situation can help you determine what your customers need and what they're willing to spend. Beyond this, you should also consider who your customers are as people. What do they value?

Target's target market is middle-class families. The company offers a wide variety of merchandise, including apparel, home goods, electronics, and groceries. Target also offers a number of services, such as a pharmacy, a credit card, and a home delivery program.

(also target buyer) the type of person that a company wants to sell its products or services to: We need the right product to satisfy the needs of target customers.

Target is one of the largest American retailers, attracting about eight out of 10 shoppers in the U.S., according to Business Insider. Studies show the average Target shopper will spend about $49 per visit and tend to shop there every other weekend, resulting in about $1,100 spent at Target per year.

Demographic, psychographic, behavioral and geographic segmentation are considered the four main types of market segmentation, but there are also many other strategies you can use, including numerous variations on the four main types. Here are several more methods you may want to look into.

Types of target audiences

Gender, age, education, and income are just a few examples of your audience segmenting. For the best research results, divide these audiences into three categories – demography, interests, and purchasing intentions.

The most common types of target markets are based on geographic location, psychographic and behavioral characteristics, and demographic data like age, gender and income.

Why should you identify your target audience? ›

Identifying your audience allows your business to focus marketing efforts and dollars on the groups that are most likely to buy from you. That way, you are generating business leads in an efficient, affordable manner.

Examples of classification of target audiences: Age range – e.g., 25-40 yrs old. Gender – e.g., Female audience only for a beauty make-up product. Location of residence – e.g., living in and around New York City only.

Customer demographics are categories of consumer groups used for business purposes. The most commonly used categories include age, gender, race/ethnicity, household income, education level, marital status, and geographical location.

The target market for Best Buy is the entire focus market of consumer electronics consumers. As mentioned before, Best Buy uses a differentiated market coverage strategy by offering multiple brands to cater to the needs of all of the consumers in the consumer electronic market.

With nearly 11,000 stores worldwide and annual revenues of around $570 billion, Walmart's success can be attributed to several key elements. Target Markets and Customer Personas: Walmart primarily targets low to middle-class demographics and rural families, focusing on offering everyday low prices.

Walmart generally appeals to a broader class of people, including the lower classes. Targets tend to have merchandise designed to cater to the budget-minded middle and upper classes.