Filip Sliwa on LinkedIn: Read the story, before you criticise the photo! There are many paths to… (2024)

This year - Elevate Your Brand's Presence:Here's how:- Customize content to deliver laser-targeted information- Provide support at every stage of the purchasing journey- Highlight compelling evidence of your brand's superiorityYour brand's narrative should seamlessly guide buyers throughout their journey.PS. Did you know?- Research: Studies reveal that businesses conducting regular customer research are 47% more likely to achieve a better ROI.- Content Relevance: Research indicates that 95% of B2B buyers consider content authenticity when evaluating vendors.- Channel Strategy: LinkedIn, for instance, is favored by 92% of B2B marketers for lead generation, according to recent surveys.As you know some data, let's go further into this.At each interaction, your audience should:- Instantly recognize your brand- Engage with top-notch, value-packed content- Find tailored solutions to their pressing needs- Understand precisely how your offerings address their unique challengesWhat to do to solve this problem?There is no simple solution, but only simple answer.Firstly, observe your competition, secondly, check below:Cultivate a distinctive brand identity- Maximize online engagement across various touchpoints- Craft content that speaks directly to pain points and aspirations- Implement robust lead capture systems- Deploy sales techniques that are effective yet unobtrusive---Comment "client", and I will send you how we work to acquire clients.PS. DM me and learn how I can scale your business.Follow me to finally increase your sales!See you later!

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Don't do it.Don't do it, unless you want to grow your business.2023: Major Shift in B2B Marketing2024: Time to Upgrade Your Playbook- Stronger emphasis on content for brand authority- Moving from cold outreach to social selling- Smarter budget allocation for paid ads- More precise outbound strategiesThis overhaul is based on current market trends:→ 87% of B2B buyers say they now give more credence to content and community recommendations than to sales reps .→ Social habits that sparked conversations in B2C are now influencing B2B.→ 65% of marketers say that paid ads only succeed if the creative and copy are outstanding .→ Email open and response rates have plummeted by 20% since AI, but ABM still works .Early and growth-stage startups should adopt this updated playbook. Here’s the breakdown:1. Content System as the Backbone of Your StrategyRedefine content as the core of your marketing strategy. Content is what your audience sees and how they perceive you:- High-quality content providing solutions makes you valuable.- Poor-quality, basic content turns you into distant noise.Build a content system on three layers (as discussed in my post from yesterday) and increase your output significantly—likely 20x more than your current rate. Companies that publish 16 or more blog posts per month get 3.5 times more traffic than those that post less frequently .2. Social Selling on Social Media and CommunitiesPeople buy from people. Embrace this paradigm shift by focusing on social selling through these tactics:- Social Media: Engage and send DMs where your audience spends time.- Communities: Create a space for members to gather around you.- Employees' Networks: Develop a system to maximize this resource.In 2024, top B2B brands will be active on socials, build communities, and leverage personal brands. 78% of social sellers outsell peers who don't use social media .3. Paid Ads for Better, Faster Content DistributionEnsure your target audience sees your best content. Promote content around the problems you solve and your solutions, then run 'book a demo' campaigns:- Create demand: Use guides, videos, influencer ads, and case studies.- Capture demand: Utilize 'book a demo,' brand search ads, promotions, and launches.Businesses make an average of $2 in revenue for every $1 they spend on Google Ads .4. Account-Based OutboundIn 2024, focus on intent in your outbound strategy. Transition from an industry-based to an account-based approach:If you execute tactics 1, 2, and 3 properly, buyers will surround you:- Leaders consuming your content- Accounts displaying buying signals (e.g., visiting the pricing page three times)- Potential buyers in your community- Engagers on social media---Comment "client", and I will send you how we work to acquire clients.PS. DM me and learn how I can scale your business.Follow me to finally increase your sales!See you later!

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From 9 516 to 14 006In just 4 days, there was a 68% increase in views over the past post (range of days - 28).*small updateI've currently said what I'm doing to generate such an increase...If you want to know what strategy I use to generate such an increase, let me know in the comments, and I will send you a link to the earlier posts.I'm not focusing on content marketing, but mostly on automation of cold outreach and social selling, but content marketing is definitely part of it.PS. todays post isn't about processes, sorry :(But below, you have to see how I'm also generating leads from social selling.You stayed! So take a look at the stats:- As of early 2024, LinkedIn has over 900 million registered users from more than 200 countries.- The largest group of users is aged 25 to 34.- The platform is particularly popular in countries such as the United States, India, Brazil, the United Kingdom, and Canada.Here you have an ideal market for B2B business, mostly...So what you want to do to use this platform, is use the views from my strategy, and generate leads. Use:- Dripify- Sales Navigator Core- Zapier or Make.comWant to learn more? DM me for more info!---Comment "client", and I will send you how we work to acquire clients - we don't only work on LinkedIn ;).Follow me to finally increase your sales!See you later!

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Iman Gadzhiis such a small influencer.Don't believe me?Check out the screen shot below.That's why LinkedIn is the only platform on which I can beat him in a short time. And also, that's why the audience matters.Now, this shows the disproportion. Iman Gadzhi targets people who want to start their own business; LinkedIn is a more serious platform. That's why he is so small here.What it teaches us?- Have a defined target audience- If you don't want to create for all platforms, start with the specific platforms where most of your audience is- Create content tailored to the platform (sometimes minor changes are enough)- The total number of followers across all platforms matters, not just on one*If I got to know Gadzhie through LinkedIn now, I would think he is a small creator.How mistaken I would be.---Comment "client", and I will send you how we work to acquire clients.PS. DM me and learn how I can scale your business.Follow me to finally increase your sales!See you later!

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Without KPI's, plan and strategy you will burn money.---Comment "client", and I will send you how we work to acquire clients.PS. DM me and learn how I can scale your business.Follow me to finally increase your sales!See you later!

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