Customers Rank Insurance Companies for Coverage & Service (2024)

According to a recent customer satisfaction survey conducted by independent analysts of the insurance industry, USAA, American General and Kaiser Permanente have earned the highest scores from those who purchase their products. Satisfaction overall with the industry went up with every type of company except auto insurers.

The survey involved more than 5,600 insurance customers nationwide and asked them to rate their satisfaction with their existing life, home, auto and health insurance policies and companies.

Among the customers for the various types of policies:

  • 80 percent of auto insurance customers said that they were somewhat or completely satisfied with the customer service of their company.
  • 76 percent of home insurance owners were completely or somewhat satisfied with their company’s customer service.
  • 71 percent of health insurance customers were completely satisfied or somewhat satisfied with customer service.
  • 67 percent of life insurance customers said customer service completely or somewhat satisfied them.

The survey asked customers to rate their companies on customer service, claims satisfaction, value for cost, plans to renew and recommending the company to friends or family.

For auto insurance, USAA, Erie Insurance and Auto-Owners Insurance had the highest satisfaction scores with 96 percent, 91.7 percent and 88.1 percent of customers satisfied, respectively.

Home insurance customers expressed satisfaction with USAA at 96 percent, Amica Mutual at 90.4 percent, and Country Insurance at 90.2 percent.

Life insurance companies ranked in customer satisfaction were American General at 83.2 percent, Jackson National at 80.6 percent and Allstate at 80.5 percent.

For health insurance, Kaiser Permanente ranked 83.6 percent in customer satisfaction, Blue Cross and Blue Shield of Illinois ranked 83.3 percent and Humana ranked 83.1 percent.

What Do Customer Satisfaction Rankings Mean For Those Who Are Injured in Personal Injury Accidents?

When dealing with insurance companies, personal injury victims may have a very good experience or a very poor one depending on how the insurance company handles claims. Insurance companies that try to deny just claims by those who are injured may tend to have lower customer satisfaction ratings than those that treat claims fairly.

A personal injury victim is usually making a claim against someone else’s insurance coverage, so it is important that victims and attorneys know the reputation of an at-fault party’s insurer in order to predict how easy or difficult it will be to deal with the company.

A personal injury attorney may represent a victim who is attempting to file a claim under an at-fault party’s home or auto insurance policy. A personal injury lawyer may attempt to negotiate with the insurance company’s representatives or may decide to file a lawsuit based on the facts of the case. Victims of personal injury accidents may be able to recover payments for medical expenses, lost wages from missed work and sums for pain, suffering and emotional trauma. Depending on the type of accident, an insurance company may be liable for several types of damages and may agree to settle the case for a given amount.

Customers Rank Insurance Companies for Coverage & Service (2024)

FAQs

How do insurance companies rank? ›

Insurance company ratings take into account a number of factors. Besides the finances, the general health and ethics of the company are also considered before rating the insurer. Some other consideration factors are: Cash in reserve.

What is a good rating for an insurance company? ›

List of Possible Ratings
A.M. BestFitch Ratings
1.A++ SuperiorAAA Exceptionally Strong
2.A+ SuperiorAA+ Very Strong
3.A ExcellentAA Very Strong
4.A- ExcellentAA- Very Strong
17 more rows

How do insurance companies classify their clients? ›

The Traditional Approach to Customer Segmentation

The traditional insurance segmentation process relies only on basic demographic information such as age, gender, and life stage. This type of market segmentation gets the job done in markets with little competition.

What customers want from insurance companies? ›

The Essential 16: What An Insurance Customer Needs to be Satisfied
  • Comprehensive Coverage. What's the use of insurance if it doesn't cover all potential risks? ...
  • Fair Pricing. ...
  • Easy Claim Process. ...
  • Responsive Customer Service. ...
  • Transparent Communication. ...
  • Personalized Service. ...
  • Simple Policy Terms. ...
  • Fast Service Delivery.
Aug 31, 2023

What is a customer rating index for insurance? ›

An insurance score is a credit rating used by insurance companies to assess a potential insured consumer's level of risk. The insurance score is one of the primary determinants in how much monthly insurance premium the consumer will be assessed. Scores range between 200 and 997, with low scores reflecting higher risks.

How do insurance companies rate customers? ›

Some auto insurance rating factors — such as driving record or vehicle type — have relatively sizeable impacts on car insurance costs. Others — like gender or marital status — are less important. Below are the 15 rating factors most often used by car insurance companies, along with some associated costs by insurer.

How do you classify your customers? ›

Common customer classifications used include gender, age, geographic location, and income. Organizations use the classifications to determine who is using their services and buying their products. They also use these classifications to determine and target programs, such as marketing campaigns.

How do insurance companies target customers? ›

One of the most effective insurance customer segmentation is based on personality traits. Such data includes customer interest, lifestyle, values, and other information on their personality. Such segmentation helps insurance agents create a targeted ad campaign and service package tailored to a particular customer.

How to measure customer experience in insurance industry? ›

Track the number of new customers referred by an existing customer. For an additional metric in this category, track the Net Promoter Score (NPS). This score is calculated based on direct customer feedback and evaluates how likely customers are to refer someone to your business.

What do clients value most from insurance agents? ›

  • Underscore Added Benefits. Everyone loves getting more than they paid for. ...
  • Discuss Real-Life Experiences with Your Agency. ...
  • Trustworthiness. ...
  • Excellent Customer Service. ...
  • Comprehensive Coverage. ...
  • Competitive Pricing.

How do you convince customers for insurance? ›

How to Convince Customers to Buy Insurance
  1. Tip 1: Understanding Customer Needs.
  2. Tip 2: Building Trust.
  3. Tip 3: Effective Communication.
  4. Tip 4: Addressing Concerns.
  5. Tip 5: Personalized Approach.
  6. Tip 6: Demonstrate Value.
  7. Tip 7: Offering Incentives.
  8. Tip 8: Follow-up and Support.
Jan 23, 2024

How to increase customer satisfaction in insurance industry? ›

How to improve customer experience in insurance: 10 proven strategies
  1. Streamline the onboarding process. ...
  2. Provide a personalized customer journey. ...
  3. Offer self-service. ...
  4. Implement a digital claims processing system. ...
  5. Provide online quoting tools. ...
  6. Ensure documents are mobile-friendly. ...
  7. Offer educational content.
Oct 31, 2023

What are the tiers of insurance companies? ›

The Health Insurance Marketplace classifies different types of health insurance plans by “metal” levels. There are four different metal tiers: Bronze, Silver, Gold, and Platinum.

What are the 3 levels of insurance? ›

The three main types of car insurance are often considered: liability, comprehensive, and collision. This is because liability is required by law in most states, and comprehensive and collision coverage are required for most car loans and leases.

How do I find out the rating of an insurance company? ›

How to check an insurer's financial strength
  1. A.M. Best Company.
  2. Demotech.
  3. Fitch Ratings.
  4. Moody's Investor Service.
  5. Standard and Poor's Corporation.

Is B++ a good rating for an insurance company? ›

B++, B+ Good Assigned to companies that have, in our opinion, a good ability to meet their ongoing insurance obligations.

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