Brand Story (2024)

Brand Story (1)

MSI partners with ESL and becomes the official gaming partner for upcoming ESL One events.

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Awarded 12 CES 2019 Innovation Honoree Awards.

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14 products have been selected for the 2018 Taiwan Excellence Award.

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Selected to be the Top 20 of Taiwan International Brands.

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MSI wins 5 awards with 4 products in Computex 2018 best choice awards.

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MSI VR One Backpack PC, GS63VR Stealth Pro gaming laptop and Z270 GAMING M7 gaming motherboard won CES 2017 Innovations Award.

Brand Story (7)

MSI has been awarded from Taiwan Excellence, including gaming NB, MB, VGA, NB, Desktop and headset products.

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MSI won two iF Design Awards with Z270 TOMAHAWK gaming motherboard and Trident 3 gaming desktop PC.

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MSI GS40 Phantom, AIO Gaming 27XT, and Vortex Gaming Tower won CES 2016 Innovations Award.

Brand Story (10)

GT80 Titan won iF DESIGN AWARD 2016

Brand Story (11)

MSI GAMING notebook won Readers' Choice Awards 2016

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MSI GT72 Dominator Pro laptop, GS30 Shadow, AG240 4K Edition AIO and X99 GAMING 9 are prestigious CES Innovations 2015 honorees.

Brand Story (13)

MSI has been awarded from Taiwan Excellence for 17 consecutive years. 8 products are awarded, including MB/ VGA/ NB/ AIO products.

Brand Story (14)

Honored as World’s 4th Best Laptop Brand of 2015 and NO.1 in Ranking of Asian Brands. MSI Proudly Recognized by Laptop Magazine.

Brand Story (15)

MSI GS70 laptop and AG2712A gaming All-in-One PC are prestigious CES Innovations 2014 honorees.

Brand Story (16)

MSI has been awarded from Taiwan Excellence for 16 consecutive years. A total of 13 MSI products are awarded, including the Z87M GAMING motherboard, the GK-601 Dragon Edition gaming keyboard, the ultrathin GS70 laptop, the GT60 3K Edition laptop, the N780 Lightning graphics card, the AG2712A gaming All-in-One PC and the Adora24 ultra-slim All-in-One PC.

Brand Story (17)

MSI Z97 XPOWER AC won COMPUTEX TAIPEI 2014 d&i and Best Choice Award

Brand Story (18)

The No. 1 and Only Best Choice Golden Awarded Motherboard- MSI Z87-GD65 GAMING

Brand Story (19)

MSI Taiwan Excellence Award Winner, 15 years of affirmation. Eleven product of the leading company are awarded

Brand Story (20)

MSI has won the 2013 CES Innovations Awards with the GT70 Dragon Edition notebook and the N680GTX Lightning graphics card.

Brand Story (21)

MSI X79 Series Mainboards break the World Record of 170MHz Base Clock and 5.83GHz CPU Clock of Sandy

Brand Story (22)

MSI GT70 notebook is the only winner awarded Buyer's Choice, Best Choice, and Media's Choice in Computex 2012.

Brand Story (23)

14 products of MSI got 2012 Taiwan Excellence Award.

Brand Story (24)

MSI Z68A-GD80 (G3) and GT780DXR won CES 2012 Innovations Award.

Brand Story (25)

MSI Won one of Top 100 Taiwan Brands Distinguished among 500 brands.

Brand Story (26)

All the 23 products MSI participated in Taiwan Excellence Award selection won the prize, WindTop AE2420 3D AIO won the Gold Award.

Brand Story (27)

MSI Z68A-GD80 (G3), GT780DXR and N460GTX Hawk receive CES Innovations Award Honors.

Brand Story (28)

X-Slim X340 was handed the Taiwan Excellence Silver Award and voted second most popular.

Brand Story (29)

MSI Big Bang-Fuzion mainboard and Telematics Box car infotainment both won Best Choice of COMPUTEX.

Brand Story (30)

MSI participated in 2010 Taiwan Excellence Award selection, and all registered products won the prize.

Brand Story (31)

MSI has been chosen as one of “2009 Top 50 Corporate Citizens” from CommomWealth Magazine (Issue 416) in Taiwan. MSI has been chosen as one of "2009 Top 70 CSR Excellent Enterprises" from Global Views magazine (Issue 273) in Taiwan.

Brand Story (32)

MSI Netbook & Car Infotainment product won the Best Choice of COMPUTEX TAIPEI 2009.

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Announced the world's power-saving No. 1 Netbook.

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Announced the 1st Ultra Slim Notebook.

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Announced the 1st All-in-One PC

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Announced the world's 1st Hybrid Storage Netbook.

Brand Story (37)

MSI has been ranked No. 19 of the Top 20 Taiwan Global Brands.

Brand Story (38)

MSI has been awarded "16th Industrial Technology Advancement Awards" by the Ministry of Economic Affairs. "Excellent Enterprise Innovation Award" & "Individual Achievement Award" affirmed the MSI R&D innovation strategy and management.

Brand Story (39)

MSI is the only one winner of Best Enterprise of COMPUTEX TAIPEI 2008; MSI mainboard & notebook were honored to receive the "Best Choice of COMPUTEX TAIPEI 2008".

Brand Story (40)

Announced the 1st Car Infotainment product.

Brand Story (41)

Announced the world's 1st 10” Netbook product.

Brand Story (42)

Announced the 1st double-wheel and smart video & music interactive navigation service robot.

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The only one mainboard won the Best Choice of COMPUTEX 2007 award.

Brand Story (44)

Announced the world's 1st overclocking notebook.

Brand Story (45)

MSI Notebook (PR200) won the "Red Dot Award: Product Design 2007".

Brand Story (46)

Announced the world's 1st Crystal Collection Notebook product.

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Announced the world's 1st HATO Notebook (Concept Product).

2006

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MSI CE products won the iF Design Award in Germany.

Brand Story (49)

MSI is the only one winner in Tom's Hardware Guide (Worldwide No. 1 online IT Media) Both "Editor's Choice awards for Intel P975 and P965 platform.

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Announced the world's 1st Pocket Size DTV.

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Obtained UL QC 080000 hazardous substance process management system certification.

Brand Story (52)

Announced the world's 1st solar-powered notebook and MP3 Player product (Concept Product).

2005

Brand Story (53)

MSI CE products won the iF Design Award in Germany.

2004

Brand Story (54)

Announced the 1st Portable Multimedia Player produc.

Brand Story (55)

MSI CE products won the Good Design Awards in Japan.

2003

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Announced the 1st Notebook product.

Brand Story (57)

Obtained BVQI OHSAS 18000:1999 occupational health and safety management system certification.

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Announced the 1st Pen Tablet PC product.

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Obtained UL QS 9000:1998 quality management system certification.

2002

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Announced the world's 1st PC2PC WLAN mainboard.
Announced the 1st MSI communication product.

Brand Story (61)

Announced the world's 1st PC2PC Bluetooth mainboard

Brand Story (62)

Inaugurated its EU Hub in Netherlands.

2001

Inaugurated its EU Hub in Netherlands.

Established China service center in Shanghai.

Announced the 1st Optical Device product.

Inaugurated the MSI Plant III in Jung-He, the suburb of Taipe.

2000

Announced the 1st Server product.

Established MSI Computer (Shenzhen) Co., Ltd.

1999

Obtained BVQI ISO 14001:1996 environmental management system certification.

1998

MSI became a public company as it went on IPO (Initial Public Offering) on the Taipei Stock Exchange (TAIEX).

Announced the industry's 1st mainboard designed for Socket 7 processor, which supports 100MHz FSB.

Announced industry's 1st mainboard designed to support Dual PentiumR II processor.

1997

Inaugurated the MSI Plant I in Jung-He, the suburb of Taipei.

Announced the 1st Graphics Card product.

Announced the 1st Barebone product.

Obtained TUV ISO 9001:1994 quality management system certification.

1995

Obtained TUV ISO 9002:1994 quality management system certification.

1991

Announced the 486 and 586 mainboards.

1989

MSI moved its production facility to Hsin-Tien, the suburb of Taipei.

1988

MSI moved its production facility to Ho-Ping W. Rd. Taipei, Taiwan
Announced the 386DX mainboards.

1986

MSI was established, focusing on the design and manufacture of Mainboards and Add-on Cards.
Announced the 1st overclocking 286 mainboards.

Brand Story (2024)

FAQs

What is a brand story answer? ›

A well-crafted brand story articulates a specific customer problem and offers a compelling solution. In addition, it conveys a company's purpose and values in an engaging, inspiring way.

How do you answer what is your brand question? ›

Think about a brand that operates within a community that you can relate to. Consider describing brand attributes that align nicely with what the job description is calling for. Ask your former managers and colleagues for their feedback because this is a question that may require a third-party perspective.

What should a brand story include? ›

Purpose: Explain the purpose of your brand, including its mission, vision, and values. Describe how your brand seeks to make a difference in the world and what motivates it to do so. Unique value proposition: Describe your brand's unique value proposition and what sets it apart from your competitors.

What are the three P's of creating a brand story? ›

The 3 P's that Define Your Brand Story – and How to Use Them with Video [WORKSHEET]
  • Purpose. Your brand's purpose is the reason why you do what you do. ...
  • Promise. Your brand's promise is different from your purpose, focusing on what you have to offer your customers outside of your specific product or service. ...
  • Personality.
Mar 31, 2021

What is a brand storytelling example? ›

Brand storytelling examples. Some brands have a meaningful story embedded in their company and product DNA (e.g., TOMS shoes) and some have to come up with a creative story that makes their product meaningful (e.g., most enterprise SaaS companies).

What is brand answers? ›

BRANDanswers is a company that is focused on enabling the design and delivery of multi-sided platforms.

How do I describe my brand? ›

Define Your Brand
  1. Define Your Unique Value Proposition. Clearly describe what it is you offer your customers. ...
  2. Identify Your Target Markets. Thoroughly define your customer needs and how your business will satisfy them. ...
  3. Define Your Employer Brand. What sets you apart as an employer and community member?

How do I identify myself as a brand? ›

How to brand yourself
  1. Find what makes you unique. When starting to define your brand, you will need to identify your: ...
  2. Research peers. ...
  3. Establish a clear voice. ...
  4. Determine your niche audience. ...
  5. Build a reputation. ...
  6. Create a website. ...
  7. Network. ...
  8. Analyze your competition.
Mar 29, 2023

How to generate a brand story? ›

How to Be a Better Brand Storyteller
  1. Add Personality. Brand stories should be told with the brand persona and the writer's personality at center stage.
  2. Keep Your Story Simple. ...
  3. Focus on Why Your Brand Exists. ...
  4. Connect With Your Customers. ...
  5. Remember Customers Buy Your Story, Not Just Products. ...
  6. Get Others To Tell Your Story.

How do you write a brief brand story? ›

It depends on the type of brand story you're crafting, but typically, it includes some (or all) of the following:
  1. The brand's history and origin story.
  2. The company's core values.
  3. The brand's mission and vision.
  4. Elements of the brand's personality.
  5. A clear and concise presentation of the brand's product or services.
Jun 15, 2023

What are the 3 C's of brand marketing? ›

The three Cs are: clarity, consistency, and constancy. Does your brand pass the Three C Test? Strong brands are clear about what they are and what they are not. They understand their unique promise of value.

What are the 3 C's of personal branding? ›

To achieve this, it's essential to embrace the three C's of branding: Clarity, Consistency, and Constancy. In this article, we will explore how these three principles can elevate your brand and help you create a lasting impact in your industry.

What is brand story content strategy? ›

Brand Story Strategy is Brand Strategy with heart

You can use it to influence your marketing and content decisions including what stories you tell and how you tell them. You can use it to make decisions about the products and services you'll offer and how you'll offer them.

What is the story of the brand? ›

A brand story is a narrative around who, what, when, why, and how your company came to be.

What is my personal brand story? ›

A personal brand story is a narrative that communicates who you are, what you do, why you do it, and how you can help your target audience. It's not a sales pitch or a resume, but a way to build trust, credibility, and rapport with your potential and existing clients or customers.

What is a brand story for a small business? ›

A brand story is important because it helps customers understand who you are and why your business exists. When consumers relate to your why, they develop a connection with your brand and may be more likely to purchase your business.

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